Two college friends, who had been growing up as social media was blowing up, found the uncharted nature of business in this new digital world interesting. Deciphering what worked online and what didn’t. As some of their close friends started to gain followers online, these two friends realized how intimidating negotiating brand deals and sponsorships can be from the inside. With no real roadmap, huge conglomerates and large agencies were all fighting to take advantage of small creators. Because of their combined background in computer science, machine learning, and business, they began to be asked for advice.

After successfully increasing their friends’ engagement, and navigating the murky waters of contract negotiation, they started to realize that standing up for the little guy is pretty fun. That idea lives today. As we have grown our network of partners, we still believe that maintaining relationships and aligning interests is no small detail.

TEAM

Tommy Doyle

Vukosi Baloyi

Fiona Marie